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Personification Exercise- Brand personality
Personification Exercise- Brand personality Have you ever try to study personality of your brand or business, what is stand for and wh...
Mascot Vs celebrity endorsement
Does celebrity provide value edition to your brand or it is Mascot? Both the Mascots and celebrity both are very powerful tools o...
Health check up of your brand: Brand audit
Health check up of your brand: Brand audit When you brand sales start slaking down, consumer no mor e interested in your brand, or they do...
Sustain your brand in recession:
Sustain your brand in recession: In current market scenario it is more important to sustain your brand than make profile or increase turn...
The Growth of fairness product
As Indian consumer are giving more important to the fair skin, FMCD companies luring them by presenting various farness creams with various ...
Cross cultural communication and brand building
What make the world’s largest food join to design menu indianized way? And restrict their non vegetarian menu to chicken, fish and lamb pr...
CSR the new route of branding
CSR the new route of branding Today's cluttered market; it is very difficult to differentiate your brand from competitor when the offer...
Growth Sign for Media Industries
The economics expect the slight increase in domestic and global as spending, after the world's economies facing down one crisis after a...
The power of product packaging
Packing is a part of making mix i.e. product, price, promotion and placement and some of the marketer regard as 5th P of marketing mix. It’...
Narendra Modi – The brand Namo
As a branding professional, I always interested to understand what makes the NAMO successful brand in Gujarat. What made it outstanding in...
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