The Growth of fairness product

As Indian consumer are giving more important to the fair skin, FMCD companies luring them by presenting various farness creams with various clam of making skin fairer. Even men also not unaffected of fairness skill fever, so the FMCG companies came up with all together different segment of fairness products for the male TG. Emami Limited first came up with men’s fairness cream with brand name fair and handsome in 2005 which has 49% make share in this category, HUL launched Fair & Lovely Max launched and several variants of men’s skincare products under Vaseline in the men fairness cream segment exactly a year ago. It now has a 23% market share.,Olay , L’Oreal and Garnier also introduced products in male skin care category.Male cosmetics market in India will grow at an annual rate of 20% during 2010 to 2014 as men become more beauty conscious

Fairness creams have been estimated to account for up to 40% of the profits of the cosmetics industry. The domestic skin-lightening cream industry in India was valued at over $190m in 2005. In 2010, men’s skincare category grew 47% in top cities compared with 22% rise in women’s products, reveals market research firm Nielsen men’s skin-care products account for just about 500 crore of the 4,500-crore skin-care market in the country—the segment is set for explosive growth.

As a branding profession I was observing the advertisement of fairness cream, in almost all the advertisement showing the girl with dark complexion due to her dark complexion she is not getting desired job, or desired groom, etc, and suddenly her accouter with fairness cream happen, by using that cream she become beautiful and she got all what she wants.

The meaning of beauty here is totally changed. But have we ever try to study the though behind this adv? No. it is in rooted in our culture and society. Dark skin people ignored one or other. This psychology play role behind this advertisement. Her they play emotionally with feeling of the dark complexion who facing same things from society, here in this advertisement they indirectly present mental status of the dark complexion people, they emotionally correlate with the advertisement model. This is more or less influence the buying behavior. This mentality is root cause of such advertisement. Well I am not aware about the functional benefit of such brands but it well satisfied the emotional need of consumers.

Growth Sign for Media Industries

The economics expect the slight increase in domestic and global as spending, after the world's economies facing down one crisis after another: Japan earthquake; Arab spring; Greek collapse; China inflation; India corruption. Despite these contractions, , the global economy is now being sustained by emerging nations like Russia, Brazil and, in yet another sign of its significance, China, though not quite as much as one would think. ."From our last focus from April, our expectations slightly increased in most regions," said Jonathan Barnard, head of forecasting at ZenithOptimedia, who anticipates global ad spending to rise 4.2% this year, down a bit from an earlier forecast due to the earthquake in Japan and the uprisings in Middle East states. , Mr. Barnard estimated global ad spending would have been slightly higher, up to 4.7% or 4.8% this year.

As the U.S., Western Europe and Japan lag in spending, global growth in advertising over the next few years will be driven by emerging markets, with China accounting for $10.79 billion in new ad spending from 2010 to 2013 compared to Russia's $6.88 billion and Brazil's $3.32 billion.Total global ad spending will grow by $73.6 billion in the same period, and the U.S. is expected to account for 19.3% or $14.24 billion in new advertising outlays, making it the biggest spender by far, while at the same time representing a 3% to 4% annual growth rate. Mr. Barnard said. "We expect that in a market like China, at some point advertising should be around 0.7% or 0.8% of GDP, but in China it's 0.4% and we're projecting it will be at around 0.43%% into 2013, so that's hardly explosive growth."Even as China is expected to be the second-biggest contributor of new ad dollars through 2013.

Measured global advertising has recovered nearly all the dollars lost in 2009, compared to Russia's $6.88 billion and Brazil's $3.32 billion.rt, which also said the recovery has been broad-based with spending increases reported in categories including toiletries and cosmetics, automotive, beverages, retail, financial services, entertainment, and food, among others. Significantly, the report said measured internet advertising is expected to contribute 37 percent of global ad growth in 2011 and is likely to reach $82 billion, a growth rate that suggests it will overtake newspaper spending (forecast at $90 billion in 2011) at some point in 2012.

Nations expected to contribute the largest dollar amounts in 2011 ad spending growth are the U.S. and China, each with at least $5 billion, followed by Canada, Russia, Indonesia, India, Brazil and Japan, each expected to add $1 billion-plus in spending growth. The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010. In total, advertisers spent an estimated $54 billion during the first half of 2010. The increase in U.S. advertising reflects a modest improvement in U.S. consumer confidence in the first half of the year, as advertisers look to highlight value deals and increase promotions in the hopes of spurring consumer spending.

The advertising spending in India is likely to see a growth of 12-14 per cent over the next few years, predicts a new report by Deloitte. The study titled ‘Technology, Media and Telecommunications (TMT) Predictions India 2011’ has linked the growth to satellite and cable television which is making a greater impact in the semi-urban and rural markets of the country. The report pointed out that, with tele-density of 128 per cent in urban areas, it is the rural markets which will now be the focus of operators for services as varied as television and healthcare. The rural market with a tele-density of 26 per cent is believed to be holding a greater potential. Further it has been predicted that traditional print media will reserve second position after TV. Their would be a steady growth in newspapers and their will also be a growth in magazines and supplements focussing on finance, health, real estate, and entertainment related topics

Strong advertising spend in Brazil, Russia, India and China (BRICs) will spur the international advertising economy to faster growth in 2012, according to a new forecast from Warc (www.warc.com), the global marketing intelligence service. North America will remain the biggest market for television advertising, helped by mobile TV, online streaming sites, high-definition TV and other new technologies

Education industry

We are seeing now a day most of the Big corporates diversify themselves in education industries, it is as part of CSR activity or developed as separate business unite and so one. It is growing field of current era and it is requirement, demand is already there. You just need to provide different experience, as it is service industry and experience it is very much matter for customer while we are talking about the selling services.
This is for whom who want to get in eduction sector ,In 2011 According to an Ernst & Young study on higher education sector in India, spends (in higher education) currently stands at 46,200 crore. The growth rate for this segment is projected at 12.8 % and is expected to touch nearly 150,000 crore in the coming decade, the report states. Market estimates the pre-school size to touch $1 billion by 2012, clocking a growth of over 35 % year-on-year. it is fast growing industry after FMCG.
As per the TAM report of year20 09-10 education has emerged as the most advertised category in print and television media,as per report TV advertising of ‘Education’ sector up by 51% during Jan-Jun’10 compared to Jan-Jun’09,‘Educational Institutions’ was the top category under ‘Education’ sector on TV during Jan-Jun’10During Jan-Jun’10, ‘Planman Consultant India Pvt Ltd’, ‘Educomp Solutions Ltd’, and ‘Lovely Professional University’ were the top 3 advertisers of ‘Education’ sector on TV during Jan-Jun’10..‘Educational Institutions’ category with 78% share led the advertising of ‘Education’ sector on TV followed by ‘Computer Education Center’ and ‘Coaching Center/Competitive Exams’ at 2nd and 3rd place with 9% and 7% share respectively during Jan-Jun’10. During Jan-Jun’10, advertising of ‘Education sector’ on Regional and National channels was in the ratio of 76:24.Andhra Pradesh’ with 29% share leads in advertising of ‘Education’ sector among the Regional channels followed by ‘West Bengal’ and ‘Tamil Nadu’ with 16% and 15% share respectively during Jan-Jun’10.Top 10 advertisers share aggregates to 31% of overall advertising share of ‘Education’ sector on TV during Jan-Jun’10.
Print advertising of 'Education' sector increased by 2% during Jan-Jun'10 compared to Jan-Jun‘09.With 70% share ‘Educational Institutions’ leads among the categories of ‘Education’ sector advertised while Coaching Center/Competitive Exams’ and ‘Computer Education Center’ with 18% and 6% share had the 2nd and 3rd highest share of overall ‘Education’ sector Print ad pie during Jan-Jun’10.60% of ‘Education’ sector advertising in Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 22% and 18% share respectively during Jan-Jun’10,Planman Consultant India P Ltd’, ‘Vellore Institute of Technology’ and ‘Career Point’ were the top 3 advertisers of ‘Education’ sector in Print during Jan-Jun’10.

These data indicated that now a day eduction industries understand the requirement of advertising and branding however they are going with traditional way of brand not much innovation. The creatives of develop around the idea of experience of service or the testimonial who have availed the service. But how effective it is no one knows. we need asked ourself either to find the answer ,do we get attract by these type of advertising or what is deciding factor for us while looking for eduction institute for our child.